OpenAI is testing a "Claim your business in ChatGPT" hub that counts how often a business is mentioned, but by the only account so far it shows no questions, no competitors and no reasons.

Juozas Kaziukėnas posted a screenshot of a ChatGPT banner reading "Claim your business in ChatGPT", promising three things: track "how often your business is mentioned in ChatGPT conversations", add products and keep business information current, and let a "business agent answer their questions with context you control." He says it counts both appearances in answers and clicks to the website, daily, as a chart; that it is part of a larger "Business Hub"; and that it is only for businesses that have verified ownership, "for example, by connecting their Shopify store." He also says it "doesn't show prompts, user data, or any kind of competition benchmark or ranking." His LinkedIn post was not read; OpenAI has not announced it and there is no help page. Practitioner report (tier 5), not confirmed by OpenAI.

Peec (a tracker vendor) watched about 60 YouTube videos and rewrote the descriptions of 15 of them on 19 October, adding manual timestamps, without touching the videos. Comparing 6 to 21 October with 22 October to 4 November, daily AI retrievals of the updated videos rose 359%, against 17% for unchanged videos and 25% for YouTube overall. In Google AI Overviews the figures were 293% against 27% overall, and in AI Mode 129% against 11%. SEL notes the study "couldn't isolate the impact of the description updates." The researcher's LinkedIn post (David Konitzky) was not read. Method in one clause: 15 treated videos, two-week windows, vendor-defined "retrievals", no stated engines beyond Google's two. Big percentages on a tiny base; treat as a hint, not a finding.